Framing Focus is a consumer newsletter to be used by retailers as a Marketing tool to reach their customers—the public. In it you will find articles that will educate your framing customers about design ideas and framing facts. Educated customers are, after all, the best customers. With this newsletter, you'll be able to update your patrons on the happenings in your store while providing them with knowledge that will increase their desire for custom framing.
Download the newsletter from our website, then add your company name, address, logo, and any other information you'd like to incorporate.
The newsletter can be sent via regular mail or e-mail. To mail it, have it reprinted, get your mailing labels and your stamps ready, and send it out to your customers. It's that easy! We've even indicated on the back page of the newsletter where the mailing label should go along with a section reserved for your store information. Fold it in thirds, secure it closed, and you're ready to mail.
Many framers also use Framing Focus as an e-newsletter, often combining it with their own news items and other information. As one user of Framing Focus wrote us, “We use part of Framing Focus in our own monthly e-newsletter, adding information about glass products, new frame lines, etc. Our customers find it informative and are especially interested in different styles and how frame designs will enhance their homes.”
There are two sizes of Framing Focus articles available. One is a full page; the other is a third of a page. You can combine these however you wish. You can download any newsletter; all you need is Adobe Acrobat. You can view the article if you have Adobe Acrobat already installed. If you do not have Adobe Acrobat, you can download it for free from www.adobe.com.