Articles From PFM March 2020

Picture Framing Magazine is the industry’s leading magazine, with practical, well-written articles covering frame shop craftsmanship to effective retail practices. Each issue of PFM presents a variety of features, regular columns, product information, and special supplements in an attractive and informative style. Here is an overview of the articles in the latest issue.

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WCAF Expo 2020 in Review

by Kimberly Biesiada
This article offers an inside look at the 2020 West Coast Art and Frame Expo. The 21st annual show, which was held for the first time at the Rio All-Suite Hotel and Casino in Las Vegas, was the most exciting yet, with more great things to come for exhibitors and attendees in 2021.
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Great Framing Ideas for Mother’s Day and Graduation
by PFM
With Mother’s Day and graduation season fast approaching, we’ve put together an array of creative framing ideas from some of our expert contributors. Use them to spark your own ideas for designs you can sell to your customers when they find themselves in need of frames for school diplomas and heartfelt gifts for Mom.
Instagram: Your Path to Social Media Success
by Ginger Hartford
Want to market your business on Instagram like a pro? Ginger Hartford outlines the user-friendly apps and features you can use to capture new customers in her latest Marketing Methods column. How to create a cohesive look on your feed that entices people to buy, the best hashtags to use for an art and framing business, and much more are revealed here, demystifying digital marketing for busy retailers.
Building a Team: How to Do It and Why It Matters
by Ken Baur
In his latest Retailing Success column, Ken Baur takes a deep dive into the concept of team building. His proven management strategies will take your business from “staffed by several employees” to “staffed by several productive, collaborative team members who are invested and take pride in their work.” Remember, a team atmosphere must start at the top!
Frame Design Fêtes Grad’s Golden Future
by Jill and Paul Choma
In this Design of the Month column, the team at Gilded Moon Framing create an elegant frame design for a diploma to commemorate a customer’s graduate school graduation.

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