Online Articles

There are a number of articles available only on the PFM website. For your convenience, these are grouped by category.

Frame Shop Management

• Maximizing Your Cash Flow
• Remaining Profitable in Slower Times
• Building a Stronger Company
• Maximizing Frame Shop Profits

 

Marketing & Sales

• Use Customer Complaints to Build Better Clients
• Referrals Can Jumpstart Your Sales
• What’s Your Real Image?
• Why Conservation Framing Matters
• Cause Public Relations
• House Calls
• Help customers find your picture frame business with Google Maps
• Selling Online with Etsy

 

Framing Techniques

• Stopping Art from Buckling
• Collectible Photographic Storage
• Hand-Wrapped fabric mats

 

General Topics

• 2015 Annual School Directory
• 20th Century Frame Innovator: Spotlight on Robert Kulicke
• A Master's Legacy
• A Framers Road Trip
• Remembering Paul Frederick