Industry News

Tru Vue Announces Finalists for Framing Competition at WCAF

Three custom framers with creative designs, which capture the beauty and detail of textile art, move to the finalist phase in this year’s Tru Vue Framing Competition.

  • Donna Erwin of Columbia River Gallery, Troutdale, OR
  • Kosal Eang of Framed By Kosal, Monroe, CT
  • Vivien J. Smith of VJS Studios, East Hampton, NY

The three finalists’ pieces will be on display and judged at the West Coast Art and Frame (WCAF) Expo 2018 in Las Vegas (Jan. 22-24, 2018) for one of two prizes:

  • Best in Show: Judges’ Choice—chosen by a panel of industry experts. The prize includes $1,000 in funds to use towards a local market event promoting the competition win and two boxes of Optium Museum Acrylic (40”x60”).
  • Fan Favorite—designated by the most votes earned at WCAF by attendees and online votes. The prize includes $500 in funds to use towards a local market event promoting the competition win and one box of Optium Museum Acrylic (40”x60”).

Winners will also receive a promotional support package including a press release, ad, and e-newsletter, in addition to the event funds. Additionally, Tru Vue provides national promotional support for competition finalists and winners.v

“Every year it is amazing to see the high level of expertise and creativity represented in the entries we receive for the Tru Vue Framing Competition,” says Jen Gramm, director of marketing for Tru Vue. “We are excited to see how the finalists’ pieces come to life, especially since they are working with Optium Museum Acrylic, the most versatile glazing on the market.”

Optium Museum Acrylic is half the weight of glass and is shatter-resistant, standard features of most acrylic glazing, but it performs like glass with its anti-static properties, 99 percent UV protection, abrasion resistant surface, optimal light transmission, and anti-reflective viewing experience. It also is easy to care for and requires no special cleaning solutions. For more information, visit


Pereira Meets Brazilian Artist Romero Britto

Roberto R. Pereira, export manager at Moldurarte who is responsible for the company’s Global Business Expansion, had the pleasure of meeting Brazilian artist Romero Britto in one of his recent business trips to the United States. Britto has been passionate about using Moldurarte’s wooden frames for his art work since 1961.


People Profiles 


Universal Arquati Hires New Sales Representative in Southern California 

Universal Arquati Moulding is pleased to announce the promotion of Joe Lopez to the sales team. This is Joe’s 10th year working for Universal Arquati, bringing an overall 20 years in the industry to our sales team. Joe is excited to manage the Greater Los Angeles area, Ventura, Santa Barbara, and parts of Kern and San Luis Obispo counties. Reach Joe by phone at 818-903-9811 or email at



Framerica’s Mike Roome Surpasses 15-Year Mark 

Alena Davis recently celebrated five years with New York-based moulding manufacturer Framerica.“Alena is fantastic,” notes Josh Eichner, executive vice president. “She is truly in the middle of it all and is pushing us forward. And she is one of the most caring people you will ever encounter.” For more information, contact Framerica at 800-372-6422, or visit their webiste at


img Latest Issue | Industry News | Product Showcase | PFM Directory | Calendar Of Events | Classifieds | Online-only Articles img
img Privacy Statement | Terms Of Use
Copyright 2017 by Hobby Publications, Inc. img