Industry News

TRU VUE® Launches New Custom Framing Displays


When Tru Vue® asked custom framers to vote online this summer for a new counter display featuring the brand’s premium glazing product Museum Glass the response was so great that it gave Tru Vue double vision. “We had thousands of votes from custom framers all across the country, and the race between our top two vote-getters was practically too close to call,” says Dorothy Heckle, Tru Vue Director of Marketing. “So we declared both of the counter displays winners! It really was quite exciting to see such enthusiasm for our most popular product.”

In June, Tru Vue launched a program asking their custom framers to vote on four different point-of-purchase countertop displays. Framers were asked to select the display they thought would best show customers the clarity and protection that Museum Glass offers. By voting, framers were automatically registered to receive the winning display to use in their own frame shop, which will be available to framers who voted for one of the two winners. Framers who didn’t vote for either one of the winning displays, or at all, will have the opportunity to choose which they prefer.

For more information about Tru Vue or Museum Glass, visit contact Tru Vue Supports at 800.282.8788 or email

Lisa Olsen Celebrates 15 Years


Lisa Olsen, Framerica’s customer service director, recently celebrated 15 years with the moulding manufacturer Framerica. “Lisa is a consummate leader and tremendous customer advocate,” notes Josh Eichner. “She displays a tireless effort, an even handed approach and unmatched skill. We hope she stays another 15 years!”

Call 800-372-6422, or visit


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