Industry News

PPFA OPEN Competition Top 50 will Advance to International Finals

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This year, PPFA members from all over the world will be able to enter the International Framing Competiton easily, thanks to the new online submission format.

For the competition’s PRINT category, entrants will frame the same print, which is available at www.ppfa.com. The subject of the OPEN category is framer's choice of any image or object—resulting in numerous uniquely framed items. Past winners have included pieces of a broken artifact, a chunk of the Berlin Wall, a historic book about the Titanic, a miner’s lamp, wedding invitations, and limited edition prints. Entrants are only limited by their imagination.

The first round of judging, which previously took place at the chapter-level qualifying round, will target the design aspects of the framed entry. Digital score sheets will be available after the competition.

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The top 50 point holders will be eligible to compete in the PPFA International Framing Competition Finals in Las Vegas, slated for Jan. 22-24, 2018. All competing pieces will be on display during the PPFA Annual Convention at the West Coast Art and Frame Expo. While there, judges will evaluate the detailed technical aspects of each entry. Various awards will be announced at a reception.

Entering is easy and available for all members, no matter where they are in the world. You will need three high-quality JPG photos of your entry no larger than 1.99 MB for upload, and the first round entry fee of $35. For more information, visit www.PPFA.com or email competition@ppfa.com.


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Werkhoven Builds Frame Display for Vineyard
Visitors to Raymond Vineyards in Napa Valley, Calif., can pose for the perfect photo thanks to this frame display created by Peter Werkhoven of Aedicule Fine Framemaking & Bespoke Gilding. Werkhoven, an awarded European master gilder and frame maker, specializes in frame preservation, antique objects, and historical architecture.


People Profiles 

Graham Celebrates 20 Years 
Carol Graham, Director of Customer Relations and Training at SoftTouch Solutions Inc., is celebrating 20 years with the company that develops FrameReady POS software. Initially hired to do data entry, Carol's out-going and vivacious personality turned out to be a great asset also in sales and service. As her knowledge of the framing industry grew, so did her input into the development of the software. Her ability to understand client’s needs and her strength as a trainer has made her an expert in matters of picture frame pricing. “Carol is our client’s favorite voice,” notes President Bert de Roo. “Her patience and caring nature endears her to all our users.” She currently serves as Secretary for the Professional Picture Framers Association (PPFA) International Board.

For more information, call 888-281-3303 or visit www.frameready.com.


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Aaron Celebrates 100th Birthday 
Len Aaron, co-founder, past president, and CEO of Aaron Brothers Art-Marts, recently celebrated his 100th birthday surrounded by family and friends in Beverly Hills, CA. He and his brother, Al, founded the company after World War II in Los Angeles as a supplier of art, prints, frames, and photo albums to the wholesale, retail, and commercial trade. Aaron Brothers grew to 35 retail stores in California, Arizona, and Nevada before initially going public in 1986. After several mergers and buyouts, it was eventually acquired by Michaels Stores and now operates as a division of Michaels, with more than 100 Aaron Brothers Art-Mart stores serving customers nationwide. At the age of 100, Aaron still drives his Ferrari and continues to paint.


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Hoffman Celebrates a Decade at Framerica 
Bill Hoffman, a national salesperson with Framerica with responsibility for the Northeast and Texas, recently celebrated 10 years with the company. “Bill is a winner,” notes Josh Eichner, executive vice president. “His consistent year over year in growth is impressive, but even more impressive is the way he treats and cares for customers. We’re very lucky to have him on our team.”

For more information, call 800-372-6422 or visit www.Framerica.com.

 

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