Industry News

PFM’s Great Frames of Europe Reception a Big Success


Attendees at the West Coast Art & Frame Expo and The National Conference mingled with frame historians and put their knowledge of frame history to the test during the Great Frames of Europe Wine and Cheese Reception, held Sunday, Jan. 27 at the Paris Las Vegas Hotel and Casino.

The reception, sponsored by Picture Framing Magazine, took place from 5-6 p.m. and was sold out with over 100 attendees. Adding to the fun atmosphere of the event was “The Frame Game,” an activity that challenged attendees to guess the correct names of nine European frame styles. Deborah Hill, MCPF, of Art Incorporated in san Antonio, TX, and Elida Scola, of Galleria Scola in Oakland, CA were the winners after earning top scores. Each received a $100 gift card prize.

“It was quite a surprise to win,” says Hill. “It was a challenging contest; there were several reasons why a particular frame could be this period or that period. I was very happy to learn I had won along with Elida. All the years of attending The National Conference and taking classes with great teachers like William Adair, Marty Horowitz, Rhonda Feinman, and Giovanni Bucchi paid off!”

Scola thanked the National Conference team and PFM for the event and for the show as a whole, saying, “Twenty years ago, PFM took over the role of continuing education for framers and gilders and became the main link between sales representatives, manufactures, distributors, and framers. From articles in the magazine to a packed schedule of live lectures and hands-on workshops at the annual WCAF Expo, our industry is well supported.”

Certification, Scholarships Awarded at PPFA Annual Convention

An advanced framing certification and two scholarship awards were presented at the Professional Picture Framers Association’s Annual Convention, held in conjunction with the West Coast Art & Frame Expo and The National Conference Jan. 27-30 at the Paris Las Vegas Hotel and Casino.

Joe Dellert, of Artisans of San Francisco in San Francisco, CA, passed the Master Certified Picture Framer (MCPF) exam on Jan. 30. Elli Wollangk, MCPF, and her certification board team—Meghan MacMillan, MCPF; Ellen Collins, MCPF; Joyce Michels, MCPF; and Adela Davis, MCPF—organized and administered the exam. The Certified Picture Framer (CPF) exam also took place during the convention, with results forthcoming.

Additionally, two people—Racheal Mars-Bailey of Worcester, MA, and Christie Heyes of New Albany, OH—received the L. Thomas McKeon CPF Exam Scholarship Award from the PPFA. The scholarship, created in 1997 to honor the accomplishments of a former PPFA president, provides financial assistance to framers wishing to take the CPF exam in the form of one free sitting of the exam, either at a PPFA-sponsored event or online, and a set of the PPFA Guidelines series of books, which can be used as study and reference resources. The scholarship has an estimated value of $425.

Int’l Framing Competition Winners Announced

Winners of the Professional Picture Framers Association’s International OPEN and PRINT Framing Competition were celebrated at the organization’s annual convention, held at the West Coast Art & Frame Expo and The National Conference Jan. 27-30 at the Paris Las Vegas Hotel and Casino.

The competition, which challenges framers to use their imagination, creativity, and skill to build a spectacular framing package, was sponsored by FrameReady by Adatasol, Framerica, Frameware, Frank’s Fabrics, Picture Framing Magazine, and Vermont Hardwoods.


PRINT Winners

  • First Place: Joseph Boutell, Source on Lake, Pasadena, CA
  • Second Place: Deborah Hill, MCPF, and Dean Cardenas, Art Incorporated, San Antonio, TX
  • Third Place: Sarah Beckett, MCPF, SB Framing Gallery, Milwaukee, WI
  • Honorable Mention: JM Gallo, ASAP Moulding, Canoga Park, CA
  • First Time High Point Entry: Rachel Oleson, Art Heads Commercial Art and Framing, Sherwood, OR
  • Judges Award, sponsored FrameReady by Adatasol: Paula Digati and Renate Eschmann, Color Wheel, McLean, VA
  • Berkman Award: Andrew Webster, Master Framers, St. Paul, MN
  • Popular Choice Award, sponsored by Picture Framing Magazine: Christine Hasenhundl, Hako-Oja Studio, Wainwright, Alberta, Canada.

OPEN Winners

  • First Place, First Time High Point Entry, and Judges Award, sponsored by Frank’s Fabrics: Sarah Beckett, MCPF, SB Framing Gallery, Milwaukee, WI
  • Second Place: Christine Hasenhundl, Hako-Oja Studios, Wainwright, Alberta, Canada
  • Third Place: Janine Buechner, MCPF, Artist Guild LLC, Sturgeon Bay, WI
  • Honorable Mention and Judges Award, sponsored by Vermont Hardwoods: Sue Davis, CPF, Master Framers, St. Paul, MN
  • Popular Choice Award, sponsored by Picture Framing Magazine: Julie Marcoux and Alain Vigneault, Galerie d’Art Vigneault, Repentigny, Quebec, Canada.

The winning entries were displayed throughout the Expo near the PPFA booth and at the Jan. 29 competition reception, which was emceed by competition board chair Robin Gentry, MCPF, and incoming chair Valerie Becker, MCPF.


Top Art Publishes Barbara Markoff Photography

Top Art, LLC debuted the color photography of Barbara Markoff, a corporate and healthcare art consultant from San Diego, CA, at the West Coast Art & Frame Expo and The National Conference Jan. 27-30 at the Paris Las Vegas Hotel and Casino.

Markoff’s photography focuses on California beach landscapes and botanicals native to Southern California.

As an art consultant specifying artwork for over three decades, Markoff found photographs of Southern California were underrepresented in the fine art reproduction marketplace. Over the past several years, she has developed her own portfolio of images helping fill this void in the art marketplace.

“I look forward to a mutually beneficial relationship with Top Art of San Diego,” Markoff says. “Since Top Art has sponsored my National Conference classes for many years, it was a natural transition to have them represent my photography. Top Art recognizes my expertise in terms of what style of artwork healthcare, corporate, and residential customers are currently seeking for their walls.”

The Top Art PDF of Barbara Markoff Photography, titled “The California Coast from 2019, Volume 1,” contains 37 color photographs of California scenery and botanicals. It is available online at

Markoff has taught classes on corporate art consultation and networking at The National Conference for 13 years. She and her husband, Rob Markoff, own and operate Artrageous!, an art and framing company based in San Diego. Her book, “Becoming a Corporate Art Consultant, the Handbook for Corporate Art Consultation,” is available through the PFM and PPFA online bookstores. To view more of Markoff’s images, visit her website,

PPFA 2019-20 Competition Print Unveiled 


The Professional Picture Framers Association’s competition PRINT for 2019-20, “Making Art is my Guilty Pleasure,” is a computer-generated original created by Richard Cryer and sponsored by The Great Frame Up/Franchise Concepts, Inc.

The piece is a 5” x 7” fractal artwork printed on 8 1/2” x 11” translucent vellum. Unlike other digital prints, this image does not exist as any other artform. Created to challenge framers’ design skills, the image is sheer and will allow both colors and textures to impact its final look and feel. The abstract design and lack of signature also allows the piece to be displayed horizontally or vertically, and facing left or right.

The print is available for purchase at for $40. Submission for both the Digital PRINT and OPEN online competitions will begin May 1. Entry information and packets are available for free at the PPFA store. The top 50 finalists in both categories will be notified via email with an invitation to enter the International Finals at the 2020 West Coast Art and Frame Expo in Las Vegas.

Visit or email with any questions regarding the competition.


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