Industry News

PFM Moves Digital Magazine to Issuu


New platform ensures a better reading experience for subscribers

Picture Framing Magazine launches its June digital edition on Issuu, an online publishing platform designed to enhance a reader’s experience. Issuu offers mobile and tablet-friendly apps in addition to a website, letting users read PFM anytime, on any device. Want more in-depth information on a particular product showcase or advertisement? With clickable content, readers can have instant access to vendor and company websites.

“Moving to Issuu for the delivery of our digital magazine means our readers will enjoy a more interactive experience than ever before. It’s one of the leading online platforms in the world and has many features designed to benefit the reader,” says Bruce Gherman, publisher of PFM.

Already purchased a digital subscription? Create a free account on As soon as the latest edition of PFM is available, you will receive an email with your unique code so you can immediately start enjoying everything PFM has to offer.

Headquartered in Palto Alto, CA, Issuu is a leading distributor of digital publications. The site receives over 100 million unique visitors per month and works with 3.3 million publishers, including those of National Geographic, Fast Company, and Lonely Planet.


Framerica Unveils New Website

Framerica’s website is all-new. The moulding company’s site,, has been completely updated and advanced, including features like expanded searching options, faster speeds, custom wish lists, express ordering, and product comparison options. It also includes various tools to streamline the design process for specifiers.

“We revamped the look, layout, and interface of from the ground up with the goal of making it the most user-friendly, customer-focused site in the industry,” notes marketing head Corinne Ferrara.

For more information, visit the new site or call Framerica at 800-372-6422.


Dellert Becomes Master Certified Picture Framer

Joe Dellert, owner of Artisans of San Francisco, recently earned the Master Certified Picture Framer (MCPF) designation from the Professional Picture Framers Association.

Dellert, who previously earned the Certified Picture Framer (CPF) designation in 1999, took the MCPF exam in January at the PPFA Annual Convention in Las Vegas, hosted by the West Coast Art and Frame Expo. He is now one of fewer than 100 MCPFs worldwide, according to the PPFA.

For the exam, Dellert submitted four framed pieces to be scored: canvas art, a photo of San Francisco, needle art, and a three-dimensional shadowbox of a baseball and miniature toy baseball players. He was also given 90 minutes to address the mounting and framing of a fifth and sixth item, demonstrating his knowledge of preservation practices.

Dellert runs Artisans of San Francisco with his wife, Nancy Buffum, a watercolor artist. He is the fifth owner of the business, which was founded in 1947 and remains one of the oldest frame shops in the city. He has been a PPFA member for 20 years.


Framerica’s Milano Adds Texas

Framerica’s senior sales director, Kevin Milano, has assumed all sales responsibilities within the state of Texas.

“I look forward to building and continuing many great relationships with our amazing Texas-based customers,” notes Milano.


Adair Presents ‘Golden Doors to Infinity’ Exhibition

PFM contributor and popular National Conference instructor William B. Adair recently celebrated the opening of the first public installation and exhibition of his “Golden Doors to Infinity” art project at the Govinda Gallery at Montserrat House, Washington, D.C.

The exhibition opened April 20 and runs through June 8. Attendees can enjoy Adair’s multifaceted, ongoing conceptual project, wherein abandoned doors become portals to cross-generational discourse, carrying with them the voices of artists and individuals.

For more information on the exhibition, visit the Govinda Gallery at


img Latest Issue | Industry News | Product Showcase | PFM Directory | Calendar Of Events | Classifieds | Online-only Articles img
img Privacy Statement | Terms Of Use
Copyright 2018 by PFM Publishing, LLC. img