Articles From PFM October 2018

Picture Framing Magazine is the industry’s leading magazine, with practical, well-written articles covering frame shop craftsmanship to effective retail practices. Each issue of PFM presents a variety of features, regular columns, product information, and special supplements in an attractive and informative style. Here is an overview of the articles in the latest issue.

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Your Go-To SEO Checklist

by David Lantrip, MCPF, GCF
In his feature, David discusses SEO optimization and provides a checklist that will keep you up-to-date on the everchanging process.
Click here to view this article online.
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The Mat Doctors
by John Ranes II, CPF, GCF
In his article, “5 Essential Mat Cutting Techniques,” John provides an essential mat cutting checklist for new framers and frame shop owners training new employees.
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Digital Imaging
by Gary Barker
In his article, “Printing Technology and Methods,” explains the various print technologies available on the market and how these technologies are being used in modern day.
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How to Smoothly Transition to POS Software

by Ken Baur
In his feature, Ken guides you through the transition from manual pricing charts to a digital point-of-sale system.
Click here to view this article online.
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Mastering Mounting
by Chris Paschke, CPF, GCF, CMG
In her article, “High Gloss Digitals,” Chris explores the importance of understanding past and present knowledge of photo images, process, and media.
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Successful Retailing: The Narrative of Framing
This article is the third installment of the Successful Retailing Panel, presented at the 2018 West Coast Art & Frame Expo in Las Vegas. This month, the panel discusses e-Marketing, web development, and retirement profits.
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Style Snapshot
by Lynn Roberts
In her article, Lynn details an early Italian altarpiece piece, with Byzantine roots and some Gothic influence from twelfth-century French sacred art.
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