Articles From PFM March 2019

Picture Framing Magazine is the industry’s leading magazine, with practical, well-written articles covering frame shop craftsmanship to effective retail practices. Each issue of PFM presents a variety of features, regular columns, product information, and special supplements in an attractive and informative style. Here is an overview of the articles in the latest issue.

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Marketing Methods

by Ginger Hartford
In her article, Ginger gives a detailed primer on building a brand for your unique business.
Click here to view this article online.
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How to Expand Your Market Reach
by Jim McNickle
In his article, Jim discusses the quickest paths toward positive equipment ROI.
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Digital Imaging
by Sal Passanisi
In his article, Sal answers the most frequently asked questions regarding investment in digital printing equipment and technology.
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Making the Most of Mother’s Day and Graduation Season

by Jared Davis, MCPF, GCF
In his article, Jared provides examples from multiple frame shops of Mother’s Day and graduation frame designs that sell.
Click here to view this article online.
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Adding Revenue Streams to Your Business
by Jay Kogan
In his article, Jay delves into the different ways frame shop owners can diversify and grow their profits.
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Design of the Month
by Meg Glasgow
In her article, Meg uses antique kitchen tools as the subject of an eye-catching shadowbox for mom.
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