Articles From PFM November2020

Picture Framing Magazine is the industry’s leading magazine, with practical, well-written articles covering frame shop craftsmanship to effective retail practices. Each issue of PFM presents a variety of features, regular columns, product information, and special supplements in an attractive and informative style. Here is an overview of the articles in the latest issue.

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Mat Doctors

by Brian Wolf, CPF, GCF
In his latest column, Brian provides a step-by-step overview of how to create overlapping ornaments in your CMC’s software program.
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Puzzles: Your Frame Shop’s Missing Piece
by Mark Klostermeyer, MCPF
As the good, old-fashioned jigsaw puzzle has enjoyed a surge in popularity thanks to the pandemic, custom framers are turning a trend into a sales opportunity.
Picture Lights: A Bright Idea for Boosted Holiday Sales
by Kimberly Biesiada
Leading manufacturers discuss what to look for when choosing a picture light for your framed artwork and offer expert tips on how to boost your holiday profits by promoting this add-on item.
Successful Retailing Panel: Part 4
by PFMs
Artists Frame Service owner and industry luminary Jay Goltz sits down with former Forbes editor Loren Feldman in the fourth installment of a five-part series from PFM’s Successful Retailing Panel, held at the 2020 WCAF Expo.
Style Snapshot: Best of PFM No. 5
by Rhonda Feinman
“Best of PFM” takes a look back at some of the magazine’s most popular articles on frame history as it celebrates its 30th year in publication.

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