Articles From PFM August 2018

Picture Framing Magazine is the industry’s leading magazine, with practical, well-written articles covering frame shop craftsmanship to effective retail practices. Each issue of PFM presents a variety of features, regular columns, product information, and special supplements in an attractive and informative style. Here is an overview of the articles in the latest issue.

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Charles I: A Tale of Two Frames

by William B. Adair
In his feature, William examines the history behind a late-eighteenth-century, hand-carved Neoclassical frame that held a portrait of King Charles I of England.
Click here to view this article online.
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The Mat Doctors
by Brian Wolf
In his article, “Three in One,” Brian explains how to use a design program that streamlines a popular matting technique.
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Design Elements: Pop of Color
By Chris A. Paschke, CPF, GCF, CMG
In her feature, Chris discusses how adding a pop of color to a framing project can add a nice accent to a mostly neutral interior design space.
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Archival Hinges for Mounting Paper Objects: Part 2

By Paul MacFarland, MCPF, GCF
In his feature, Paul’s second installment of this series discusses hinge placement, setting hinges, and proper mounting applications.
Click here to view this article online.
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Industry Mourns Francisco “Frank” Chavez

The picture frame industry mourns the loss of Francisco “Frank” Chavez, who is remembered very fondly for his infectious, caring personality and his infamous custom-wrapped fabric matting business.
Click here to view this article online.
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Gilding with Kolner Burnishing Clay and Insta-Clay
by Lauren Sepp
In her feature, Lauren explains how Kolner products streamline the water gilding process, which saves time and is less labor-intensive.
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Successful Retailing: The Narrative of Framing
This article is the first installment of the Successful Retailing Panel, presented at the 2018 West Coast Art & Frame Expo in Las Vegas. This month, the panel discusses changing the narrative of the industry and talking truths.
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Style Snapshot
by Eric Michael Tollefson
In his article, Eric details a Tramp Art frame known as Crown of Thorns.
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