Articles From PFM November 2017

Picture Framing Magazine is the industry’s leading magazine, with practical, well-written articles covering frame shop craftsmanship to effective retail practices. Each issue of PFM presents a variety of features, regular columns, product information, and special supplements in an attractive and informative style. Here is an overview of the articles in the latest issue.

Subscribe today and don’t miss out on a single article in PFM!
Frame Design
by Brian Wolf, CPF, GCF
In his column, “Cutting Uneven Inner Mats,” Brian explains how cutting uneven inner mats adds unexpected flair and charm to your frame designs.
An Award-Winning Shadowbox Design

by Tim Franer
In his feature, Tim discusses the design process and inspiration behind his handcrafted round corner frame, which was the winner of the 2017 PPFA International Framing Competition’s OPEN Category.
Click here to view this article online.
Sales Strategies

by Jared Davis, MCPF, GCF
In his column, “Merchandizing Your Store,” Jared discusses how good retailers rely on merchandizing, which is all about going the extra mile and understanding the principles of merchandizing.
Click here to view this article online.
Preservation Practices
by Hugh Phibbs
In his column, “Long-Term Sealed Enclosures,” Hugh explains the importance of using sealed enclosure packages, which is a key line of defense in preservation.
Successful Retailing: Preparing for the Future
This article is the fourth installment of the Successful Retailing Panel, presented at the 2017 West Coast Art & Frame Expo in Las Vegas. This month, the panel discusses community business programs and setting your priorities.
Style Snapshot
by Susie Chorro
In her article, Susie details a Rococo Revival style trophy frame made with composition ornamentation, wire armatures, and wood.
img Latest Issue | Industry News | Product Showcase | PFM Directory | Calendar Of Events | Classifieds | Online-only Articles img
img Privacy Statement | Terms Of Use
Copyright 2017 by Hobby Publications, Inc. img