Articles From PFM October 2017

Picture Framing Magazine is the industry’s leading magazine, with practical, well-written articles covering frame shop craftsmanship to effective retail practices. Each issue of PFM presents a variety of features, regular columns, product information, and special supplements in an attractive and informative style. Here is an overview of the articles in the latest issue.

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Sales Strategies
by Jared Davis, MCPF, GCF
In his column, “Designing a Website That Sells,” Jared discusses the impact of a custom website on a customer’s first impression of your business, and he asks, what does your website say about your store?
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Digital Papers: What You Need to Know, Part 1

by Hal Schmitt
In his feature, Hal explores the basics of understanding the market’s wide selection of digital papers made for photographic and fine art prints.
Click here to view this article online.
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Larson-Juhl’s Gallery Moments Program Connects Fine Art Customers with Local Framing Retailers

In this feature, learn how independent framing retailers can add print and portrait services to their store with Larson-Juhl’s newly launched Gallery Moments program.
Click here to view this article online.
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Mastering Mounting
by Chris A. Paschke, CPF, GCF
In her column, “Tapes & Adhesives,” Chris discusses the process of selecting the right tapes for your framing projects and the details you need to know to avoid damage.
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Digital Imaging
by Barrie Lynn Bryant
In his column, “Printing on Hand-Gilded Paper,” Barrie explains the new way to print directly onto gilded surfaces using inkjet printers. In his column, “Printing on Hand-Gilded Paper,” Barrie explains the new way to print directly onto gilded surfaces using inkjet printers.
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Successful Retailing: Preparing for the Future
This article is the third installment of the Successful Retailing Panel, presented at the 2017 West Coast Art & Frame Expo in Las Vegas. This month, the panel discusses strategies for new businesses, and struggling ones.
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Design of the Month
by Thomas M. Houston
In his article, “The French Laundry Shadowbox,” Thomas describes the inspiration and design behind a 50th birthday themed shadowbox.
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